Doktor Power & JML

Doktor Power, yes that IS the correct spelling. Its a range of green cleaning products from JML. We recently won a pitch for this work and have been creating the artwork. When most people have several days off over the Christmas period, us creatives are working hard and long hours to meet the deadline for the Spring sales and new releases of products. It's the same every year, believe me I'm not moaning, I'd rather be designing in a vibrant studio than be sat at home eating turkey sandwiches and watching Mary Poppins (with bloody commercials).

I digress. JML, the owners of the Doktor Power brand, have been so pleased with our designs and concepts that they have also asked us to redesign their company image, brand and logo and bring it bang up to date.

Shooting the movie

Over the last couple of months we've been shooting the movie. Now I have time to breath I thought I'd post an update here.

We've done many hundreds of miles to Wales and back for the shooting of a couple of the main locations. This has been done roughly once a month for a long weekend. I can't stress enough how bloody tiring making a film is. None of us would have guessed. I think it's because it involves a lot of walking with heavy equipment and of course there's the concentrating for 18 hours straight, trying to make sure you get the footage you came for.

There have been production problems, mainly the British weather. I guess that can't be helped. But the project is turning out to be incredibly fun and educational. We've all learned so much. We've shot around 60% of the scenes so far, so we've done a lot but there's still several months to do.