Hedensted Kommune (Part 3)

The third and final part to the promotional work was for me to create five promotional posters matched by theme (three of which you can see here). They had to portray the truth about the staff at the organisation. The fact that they love their job, they love their patients, and everyone gets along great. It's almost like the Cosby Show or something! Quite different to the shocking news we had here in the UK a few years back about our old peoples home, quite different.

The posters were A2 and were to be posted up all over Denmark.

Hedensted Kommune (Part 2)

I spent around a week visiting the various care homes taking photographs. Now with that part of the job done I was asked to create some promotional materials for the organisation. As mentioned before, the idea was for me to paint a new picture for peoples perceptions of care homes. Change the negative into positive.

The breif was for me to create a slide show for them to show at various events they hold, which you can download here if you wish to see. (Hedensted Slideshow)

Hedensted Kommune (Part 1)

Through word of mouth I was commissioned to travel to Denmark again to embark on another promotional project within the care sector. Hedensted is a company that run three elderly care homes in and around København (Copenhagen). They had arranged for ISU to go into each one, evaluate and then improve them. That's is as simple as I can put it, what they do is very in depth.

Anyway, part on the "improvement" was for them to change peoples perceived opinions of these places. The usual perception is that the carers don't actually care, or give any time lovingly. When really, it's quite the opposite, I saw that with my own eyes.

My job was to go into each home, and spend a couple of days getting to know the nurses and residents (to gain their trust) and take some telling photographs to help promote the environments. All in all it was rather successful and very enjoyable.

I must thank Claudia for being my interpreter, and a very good one at that.