Canada / Niagara Falls

I've been very busy lately, too busy in fact for a vacation. However, this break had been prebooked for quite some time. My clients had all been prewarned also. So I decided to turn off the work side of my brain and enjoy visiting my girlfriend eight days and having a short photography trip.

I've uploaded some of the photos to my flickr account.

Andrex Skin Kind activity

Skin Kind is a new toilet tissue product from Andrex. This range has a scented inner core, and the tissue itself is enriched with Aloe Vera and vitamin E. The clear message in the brief was for us to get across - "be kinder to your skin". I worked as part of a relatively large team, my role was creating all of the artwork and second stage visuals. This was one of the three large jobs I had on.

We created a large activity stand which will be able to be assembled and reassembled in different sizes, depending on which shopping centre it was in. It will be touring the country promoting the product. It has a hand massage area, for you to sample the Aloe Vera scent and receive a professional massage, there is also an area in which you can meet the Andrex puppy and have a
photo taken



In terms of what artwork was needed for the activity, it was really involved as there were t-shirts, floor mat, various posters, wallpaper, leaflets, branded photo frame & bags.



I've said it before on other jobs, and I'll say it again - the packaging colours were shades of greens which makes me happy. This always makes jobs even more enjoyable for me.

Biotrue t-shirt

We created the shopping centre stand previously (see earlier post), and now it was time to design and create the artwork for the t-shirts. These t-shirts would be worn by the brand ambassadors. We decided to keep the design minimal to complement the overall feel of the brand.

Nissan Freeride World Tour 2

Back in January I posted about a brief from Nissan, the promotion "Freeride World Tour". The promotion has been extended to include Italy. This means that I had to re-layout the original artwork with Italian instead. I think that makes five languages now. The artwork included a poster, a leaflet, a banner and a TV splash screen.

Biotrue stand

I've been juggling a couple of larger jobs over the last three weeks - and this is one of them. I thrive when given large jobs to sink my teeth into, I feel very fortunate indeed.

I digress, Biotrue is an innovative solution for contact lens care. It has a lubricant that is found naturally in the eye which matches the pH of tears. It sounds impressive to me. I don't wear contact lenses so it doesn't mean to much to me personally, but anything that's natural is great in my book.

Using existing product material from Bausch & Lomb, we had to create a promotional stand for positioning in shopping centres. The stand itself stood 1.2m high and was designed in a series of panels. Unusually, the printer wanted these large panels supplied at 100% and 300dpi. It's typical for a printer to ask for scaled down artwork so the files are manageable - ie. 50% or 25% at 200 or 100dpi. I double checked and triple checked this with the printer, and they insisted I supply the full resolution, full size files. This meant the design process was painfully slow. I believe the largest file was a massively unweildy 9Gb!



Guess what happened when I supplied the files? They complained that they were too large and had ground the printer to a halt. They asked me to resupply them at 10% and 300dpi. The moral of the story is, when you call a printer for specs - make sure you speak to the right person.

The final printing did work out great however.