My Danish client asked me to design the visual concepts for a pitch called Startsæt. This word roughly translates to "starter pack". The pitch was against a competing company in Denmark to try and win government sponsorship for a project to help teenagers reach their potential. The starter pack would be presented in the form of a website, not unlike a social network. The website would include all the information a teenager needs when taking their first independent steps in life. From health to employment, social skills to accommodation.
I decided the best route to take would be to focus on what is popular on the web with the intended age group. Social networks and gaming. After researching, I loosely based my concepts on various existing sites feeling this would be the most attractive solution for the demographic.
I also pointed out that this age group is currently fixated on phone apps and this should be an avenue we need to address. I drew on my previous experience with phone app design to put the visual in effect.
Unfortunately, despite my work being completed on time, we failed to meet the pitch deadline. There was an unavoidable technical issue with one of the other departments back in Denmark. It's a shame, but these things happen.
24 August 2011
8 August 2011
V Energy e-mailer
I have posted a few times about the V Energy drink recently, so I won't go into details this time in case you have read the previous ones.
This job was a straight forward conversion of existing artwork and concepts I initially created, into an emailable promotional material with the dates and venues of the up-coming events.
This job was a straight forward conversion of existing artwork and concepts I initially created, into an emailable promotional material with the dates and venues of the up-coming events.
4 August 2011
Andrex Washlets water feature
This was a relatively small, straight forward two day job. I was asked to create the artwork and visuals, for a temporary water feature which would stand in the Andrex head office lobby. The artwork would be fitted around the feature to create the illusion of a single structure.
The artwork was created using a mixture of the Washlets package design, and a previous activity stand I worked on.
The artwork was created using a mixture of the Washlets package design, and a previous activity stand I worked on.
V Energy artwork
Recently you might have read the two posts I wrote documenting the concept phases for this job. I am very happy to announce that the V Energy guys liked our concepts and we were given the go ahead to start the final artwork stage.
If you haven't read the previous two posts, I will explain it breifly. V Energy drink is a soft beverage made from Guarana berries. The promotion has been created to make use of the building olympic fever amongst the population by building a touring beach volley ball activity.
I was asked to create all of the artwork and visuals. The artwork included: A tarpaulin sheet, fridge artwork, banners, leaflet, volleyball, uniform, ten-card etc.
If you haven't read the previous two posts, I will explain it breifly. V Energy drink is a soft beverage made from Guarana berries. The promotion has been created to make use of the building olympic fever amongst the population by building a touring beach volley ball activity.
I was asked to create all of the artwork and visuals. The artwork included: A tarpaulin sheet, fridge artwork, banners, leaflet, volleyball, uniform, ten-card etc.
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