ISU have brought alot of work my way for their various projects over the last year and half. It seems that each time I complete a job for them, it creates a new job. It's very symbiotic it seems. They are always very pleased with what I create for them, and in return I'm very pleased to be given such cool opportunities.
Anyway, what I was trying to get at was that they liked the large prints I created for Virksomhed Vollsmose a few months back, that now they want one to promote themselves.
The brief was that it had to be subtle and artistic rather than shouting "WE ARE ISU". Designers like "subtle". The old adage of "Less is more" comes into play here, 95% of the time that's true.
I decided that the print should relate to and reflect the same design theme I used early in the year for their slideshow.
Printed at 2m x 1.2m it looks very impressive and sleek hung on one of their walls.
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