24 November 2010

Andrex - "It's the little things" postcard

This was a fairly straight forward job, which was a welcome break - most of the other work this month has been highly technical, demanding and in-depth. This was however as simple as it sounds. A simple promotional two sided postcard, the kind you might find stuffed into your Sunday newspaper. The postcards purpose was to raise brand awareness and highlight Andrex's new campaign.


17 November 2010

Kleenex - Sore to Soothed

This has been an extremely involved job - spanning over two weeks of non stop graft. It's jobs like this that makes me realize how lucky I am to be doing something I enjoy!

Sore to Soothed is the new Kleenex campaign for their latest product, Kleenex Balsam. You might have read on my blog, back in May, that I was involved with the concept boards. There's a larger chance that you didn't read my blog back in May of course. None the less, Kleenex loved the concept boards, and this month it has been full steam ahead.

I was the artworker for the entire campaign, things got very tecnical for a while. Alot of two-ing and fro-ing from the printers while we strived to get the job right.

Why was it such a demanding job? The final prints involved a 4x4m floor media, a 2m high dumpbin for the product to sit in, a couple of different concourse stands (one of which was 3x2m). Each of these had to be cut a specific shape, and I had to do the maths along with the artwork. I'd forgotten how to use that part of my brain! The team involved was fairly large also, what with the tv commercial, illustrations, specialist printers, acount handlers, production teams and ofcourse.... client.

A huge job, it all ended great and now, thank god... I can blink!



Omega / 2012 Olympics pitch

With the 2012 Olympics just around the corner, there are of course various opportunities to get new business. I remember a couple of years ago a Spanish friend of mine told this exact same thing. He said that business opportunities in Barcelona during the lead up to the Olympics were plentiful, for those that were looking for them. Anyway, I digress. Omega, the time piece specialist, are the official time-keepers for the 2012 Olympics - aren't they always?

The pitch was created on A2 boards & and an accompanying Keynote show (Apples' version of Powerpoint). We have yet to hear back if the pitch was successful, time shall tell!

3 November 2010

Andrex PuppyWorld concept

I don't to say too much about this one in case I give myself the kiss of death! Needless to say, I have spent a couple of days working in a small team (as the artworker) to come up with a new campaign for Andrex Tissues. The concept is PuppyWorld, and if they like it then I will of course be blogging about it in the near future! Wish us luck.