This has been an extremely involved job - spanning over two weeks of non stop graft. It's jobs like this that makes me realize how lucky I am to be doing something I enjoy!
Sore to Soothed is the new Kleenex campaign for their latest product, Kleenex Balsam. You might have read on my blog, back in May, that I was involved with the concept boards. There's a larger chance that you didn't read my blog back in May of course. None the less, Kleenex loved the concept boards, and this month it has been full steam ahead.
I was the artworker for the entire campaign, things got very tecnical for a while. Alot of two-ing and fro-ing from the printers while we strived to get the job right.
Why was it such a demanding job? The final prints involved a 4x4m floor media, a 2m high dumpbin for the product to sit in, a couple of different concourse stands (one of which was 3x2m). Each of these had to be cut a specific shape, and I had to do the maths along with the artwork. I'd forgotten how to use that part of my brain! The team involved was fairly large also, what with the tv commercial, illustrations, specialist printers, acount handlers, production teams and ofcourse.... client.
A huge job, it all ended great and now, thank god... I can blink!
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