The MAA - Marketing Agencies Association (previously MCCA) publish a yearly book. Well it's more of a bible of who's who in the UK marketing world. Hundreds of marketing companies jockey for work inside it's pages. As you can imagine with such competition in one place, it's important to have a clear and stylish looking bio. Actually, I must admit, the MAA send very strict guidelines for how ads are to look. Each company's ad is layed out exactly the same, it's just the content that differs.
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