Andrex Skin Kind bag

I won't say much at this point, because the main bulk of this job is approaching fast. Suffice to say that it's one of Andrex's new ranges of toilet tissue. For the moment, I was just asked to create a goodie bag from the pack artwork.

The goodie bag would be packed with goodies (suprise suprise) and handed out at various marketing events as way of beginning promotion.

This packing to this range is green, green and green. Most people that know me, know that I love green!

Nissan Freshtracks 2

This Nissan promotion has been expanded and now includes resorts in two new countries; Germany and Spain. The existing artwork that was created was adapted, translated and created to work in these two new locations.

Working with text in different languages is something I've got used to. All of that work I've done for my Danish client. When you design materials in different languages you realize that word flow, letter spacing and line breaks can differ greatly. This is something I enjoy, it keeps me on my toes!

Nissan Freshtracks

This was quite an unusual brief. We had to create promotional materials for three separate locations: Verbier, Livigno & Avoriaz. Each of these are ski resorts. Nissan’s promotion was for a select few enthusiasts at each location to win the chance to be the first onto the snow, a whole hour before the general public. This wasn’t the unusual part.

The folk at Nissan told us to “dumb down” our designs, we had to create a promotion that didn’t look thought out. I know, this sounds strange. We still had to create clear and concise materials however. Nissans’ reason was simple, and I agree – the average snowboarder is a free spirited human who doesn’t like “the man”. Hence why the designs had to look less funded and branded.

The materials included: 3x A1 posters, A5 leaflet, 2x large hanging banners, and two tv screen presentations.

I won’t show them here because someone skimming over this post might think they are the best designs I could come up with. They do however do the job.