This was quite an unusual brief. We had to create promotional materials for three separate locations: Verbier, Livigno & Avoriaz. Each of these are ski resorts. Nissan’s promotion was for a select few enthusiasts at each location to win the chance to be the first onto the snow, a whole hour before the general public. This wasn’t the unusual part.
The folk at Nissan told us to “dumb down” our designs, we had to create a promotion that didn’t look thought out. I know, this sounds strange. We still had to create clear and concise materials however. Nissans’ reason was simple, and I agree – the average snowboarder is a free spirited human who doesn’t like “the man”. Hence why the designs had to look less funded and branded.
The materials included: 3x A1 posters, A5 leaflet, 2x large hanging banners, and two tv screen presentations.
I won’t show them here because someone skimming over this post might think they are the best designs I could come up with. They do however do the job.
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