I can’t say much about this one at all at the moment. It’s not because I’m sworn to secrecy either. It’s simply because a name doesn’t exist for this job yet! The client is opening a chain of trendy, up market, European sandwich bars in the business districts of India. All things European are somewhat of a craze out there at the moment apparently. For the last few days I have been working in a very small team to come up with a brand name, font, colour pallete etc. If I knew more at this point I’d tell you, we currently have around 50 ideas for brand names! Watch this space, or atleast watch the spaces in India.
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