Andrex Gorgeous Comfort activity

This last job has been another large shopping centre activity. A promotional tool for brands to use experiential marketing tecnique to increase brand or product awareness. It was the latter in this case, everybody knows Andrex. The basic set up was very similar to the Skin Kind activity. In size at least. This meant that the work load for myself, and indeed everyone in the team, was quite demanding. My role was to create second stage visuals and all of the artwork.



The Gorgeous Comfort range is probably the softest toilet tissue there is. Trust me, I felt it and it's like a pillow! We had to drive home the notion of extra comfort to the general public. You will see in the photographs that some of the flooring was padded to illustrate the quilting of the tissue. There is also a large tissue roll in the center of the set, in which the general public could play lucky dip for the chance to win various prizes.



The artwork included, floor mats, posters, wallpaper, stickers, badges, uniforms and leaflets.