Kleenex Balsam Winter concepts

Kleenex are wanting to start thinking about their Winter campaign for Kleenex Balsam tissues. They leave behind a micro-fine balm which soothes the nose and helps prevent soreness. The concept we are playing with is the evocative notion of motherly love. Those moments as children when we are sick and looked after.

I was asked to create graphics for the second stage concept, which you can see below. The idea was to regress back to the childhood era of the brands target audience.

With the concepts done, I just have to wait now to find out if we got the campaign.

Very.co.uk activity

Very.co.uk is an online store which has quite a large catalogue of products from: clothing, electronic, home & furniture, toys, sport & leisure etc. Part of a small team, my role was to illustrate second stage visuals and then finally artwork.

The activity was a great idea, which I can't take credit for I must admit. Very will be putting a team of specialists together to tour the country and help out the public with advice on shopping and style. They are going to be called the "V Team". Due to their name, we are decorating their vehicle with "A Team" style graphics, see below. I think it's really clever.



I've also had to create the main artwork which is a six page fold out leaflet. The best part of this job was retouching the photograph of Fearne Cotton, it didn't need much to be fair!

Priors Field School - Video documentation

This is the fifth year I have been asked to do this particular job. You will see posts about it for a few of the previous years.

Essentially, I am asked to be the cameraman at an end of year presentation put on for the parents of the pupils. Each year the production of the presentation gets bigger and more impressive. I have attached a couple of snaps of the production table, and camera which I was using.

In previous years, I have sang the praises of Priors Field School very highly. I will spare you this year, in case you have read my previous posts.

Visit Britain pitch

This is another one of those jobs which I doubt I can talk about in detail. All I will say is that it was a pitch, delivered as a slideshow and A4 prints. My role was to create all of the artwork. I also had to choose ten British attractions and landmarks to include images of. This was fun, but very difficult. Can you choose just ten British attractions?

Rule Britannia!

V Energy concepts 2

V Energy drink, the soft beverage made from Guarana berries. In a recent post I mentioned we were pitching to V Energy to show them that we are the team to market them. Well, the response was good and they are interested in relaunching the drink and they would like us to pitch some specific ideas.

The creative director on this particular job came up with the clever idea of creating a beach volley ball scene (while olympic fever is starting to take hold). There would also be a branded bar and branded rig. We looked into the costing of dying the sand green, but it was too high. Afterall, there would be alot of sand and it would need to be packed away each time - in theory due to the activity touring festivals and outdoor events.

Fingers crossed V Energy will like the idea and give us the go ahead.

Andrex Limited Collection video

Having done the artwork for the Limited Collection shopping center activity, I was asked to also create a video documentary of event at three locations around southern England. The project has taken approximately four weeks from planning to final edit.

My role was director, producer, cameraman, graphics creator and sound engineer. It sounds a lot of work. Believe me, it was. But film is one of the most fun (yet stressful) mediums to work in. I absolutely love it. I must say, I also had alot of fun remixing the soundtrack - this is a hobbie of mine and I've never thought I'd have to do it in a job one day.

I assembled a small team of colleagues to create the video, and the final product was a polished broadcast quality 3 minute film.

All in all, this was very rewarding. I will start to seek out more work like this.

ISU Plus branding

The Danish company that I often do work for has just changed it's name from ISU, to ISU Plus.

I was asked to ammend all of their existing branded materials with the new logo. This was easy enough because I created the original materials. I also redrew their new logo and output it as high resolution artwork for them.