Kleenex are wanting to start thinking about their Winter campaign for Kleenex Balsam tissues. They leave behind a micro-fine balm which soothes the nose and helps prevent soreness. The concept we are playing with is the evocative notion of motherly love. Those moments as children when we are sick and looked after.
I was asked to create graphics for the second stage concept, which you can see below. The idea was to regress back to the childhood era of the brands target audience.
With the concepts done, I just have to wait now to find out if we got the campaign.
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