With the year coming to a close it is time to start working on concepts and plans for next year’s Andrex campaigns. As with many of the larger companies, Andrex has many products and variants available on the shelf. One of their latest products is Andrex Washlets, a moistened flushable toilet wipe.
I had done some campaign designs for this product earlier in the year, so already had the artwork elements to work from. Working as part of a team, I worked alongside a Creative Director and a 3D visual artist to create the artwork for a presentation to show Andrex.
The branding was already firmly in place, as was the product design itself. Our job was to visualize and create printed and mounted designs for next year’s promotional campaign. I worked in Photoshop, Illustrator and InDesign.
The set will appear in shopping centres across the UK next year.
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