30 January 2010

Analyzer brochure

Another ISU brochure, with 8 pages of text. The idea with this brochure was to be a lot less "fun" looking than the previous brochures. This one had to have an air of professionalism and corporateness that the previous brochures had avoided. I decided to achieve this I needed to not have any distracting imagery / photographs. I would include only graphical imagery and create everything from scratch.

The reason it had to be "corporate" was due to the nature of the content. It was a brochure which was to showcase the last years results of ISU's endeavors.

Everyone was pleased with the results, including myself.



28 January 2010

2x 8 Page brochures

ISU approached me at the start of the year to ask me to come up with a new theme for what has become a fairly regular job. The creation of an 8 page brochure, promoting the work that ISU do in improving the welfare of the elderly, in care homes.

Previous themes have been oak leaves, blossom and red apples. This time around, due to the time of year, they asked me to make it in tune Spring. After various attempts and ideas, I researched flower types, and came up with Crocuses. ISU loved the idea, and we ran with it.
This time around, they wanted two versions that were almost identical looking, but with different text in each. I suggested that we make them different colours, as you can see. This worked gr
eat for them, and was also a much cheaper option for them than having me redesign a new layout.


25 January 2010

Det Gode Partnerskab Show

Det Gode Partnerskab is a Danish project which translates to "The Good Partnership". The project includes a range of public and private companies jointly trying to bring more dynamism and flexibility in public-private cooperation so that there will be more focus on service and quality.

To promote the venture, it was decided that project needed an exhibition launch. This is where I came in. I was asked to create exhibition graphics based on the website layout - to continue the branding ofcourse.

I was asked to create four huge banners, four A2 posters, and graphics for a table.

28 October 2009

Return of the ISU Man Illustrations

Last month I created a concept and some illustrations to aid some of ISU's seminars. The illustrations depicted amusing scenarios to help convey various points made by the speakers - to help keep the attendees awake!

The illustrations went down very well, so well infact I was asked to create another six this month.

30 September 2009

ISU Man Illustrations

ISU strive to improve the care sector in Denmark, this includes the sub-sectors of elderly care, child care, handicapped, asylum seekers and the unemployed. To achieve their goals the give alot of talks, lectures and seminars around the country. We all have been sat in such events and felt ourselves nodding off. Not to belittle whichever seminar you are attending, its simply being sat in one spot having to focus on a human voice at the other end of the room for hours on end - its this that sends us into a trance.

The director of ISU approached me to discuss ideas on how to keep people awake! A fireworks show was out of the question so we came to the conclusion that amusing illustrations would help the cause. I would come up with a set of cartoon characters which could be illustrated into various amusing scenarios - which would be used to illustrate points that the speakers were trying to convey. These drawings became known as the ISU Man Illustrations.

They were very simple, as you will see. They were also fun to create. The idea is for more of these drawings to be made over time. The style will be developed also, while maintaining ISU's branding


28 September 2009

A2 Posters

Previously I had designed 12 page and 8 page brochures promoting the welfare of the elderly in Denmark. The client (ISU) wanted me to convert the covers of each of the brochures into A2 posters. The posters were to be printed at put up across Denmark to promote the availability of the brochures.

This was a very quick job indeed, very easy. It was also my first job completed in a different country. I was in the United States at the time, proving to myself that I really can work for anyone, from anywhere!

25 September 2009

America photography trip

It's been a long time dream of mine to publish a book of photographs depicting various parts of American culture. I figure these photographs taken with an English eye would create some interesting results. We all know that American culture is full of absurdities and uniqueness, or maybe that is just me - because I'm English. Either way, I've thought about it a lot.

This month, I traveled to the States and spent twenty five days driving around, meeting people and taking photographs. I had a whale of a time. You can see some of the photographs in the portfolio section on my website.

I started the trip in Kansas City, Kansas. I ventured East through Missouri, Ohio, and stopped for a while in Michigan. I then continued on to Pittsburg, PA for a few days which was an eye opener. I stayed in the ghetto. My last stop was Virginia, before turning back to Kansas City for my flight home.

All in all, I had driven 5500 miles and taken over 2000 photographs. I learned alot and it was ALOT of fun, I will be doing it again for sure.