Andrex - "It's the little things" postcard

This was a fairly straight forward job, which was a welcome break - most of the other work this month has been highly technical, demanding and in-depth. This was however as simple as it sounds. A simple promotional two sided postcard, the kind you might find stuffed into your Sunday newspaper. The postcards purpose was to raise brand awareness and highlight Andrex's new campaign.

Kleenex - Sore to Soothed

This has been an extremely involved job - spanning over two weeks of non stop graft. It's jobs like this that makes me realize how lucky I am to be doing something I enjoy!

Sore to Soothed is the new Kleenex campaign for their latest product, Kleenex Balsam. You might have read on my blog, back in May, that I was involved with the concept boards. There's a larger chance that you didn't read my blog back in May of course. None the less, Kleenex loved the concept boards, and this month it has been full steam ahead.

I was the artworker for the entire campaign, things got very tecnical for a while. Alot of two-ing and fro-ing from the printers while we strived to get the job right.

Why was it such a demanding job? The final prints involved a 4x4m floor media, a 2m high dumpbin for the product to sit in, a couple of different concourse stands (one of which was 3x2m). Each of these had to be cut a specific shape, and I had to do the maths along with the artwork. I'd forgotten how to use that part of my brain! The team involved was fairly large also, what with the tv commercial, illustrations, specialist printers, acount handlers, production teams and ofcourse.... client.

A huge job, it all ended great and now, thank god... I can blink!

Omega / 2012 Olympics pitch

With the 2012 Olympics just around the corner, there are of course various opportunities to get new business. I remember a couple of years ago a Spanish friend of mine told this exact same thing. He said that business opportunities in Barcelona during the lead up to the Olympics were plentiful, for those that were looking for them. Anyway, I digress. Omega, the time piece specialist, are the official time-keepers for the 2012 Olympics - aren't they always?

The pitch was created on A2 boards & and an accompanying Keynote show (Apples' version of Powerpoint). We have yet to hear back if the pitch was successful, time shall tell!

Andrex PuppyWorld concept

I don't to say too much about this one in case I give myself the kiss of death! Needless to say, I have spent a couple of days working in a small team (as the artworker) to come up with a new campaign for Andrex Tissues. The concept is PuppyWorld, and if they like it then I will of course be blogging about it in the near future! Wish us luck.

Goal exhibition stand

I was approached to design an exhibition stand by the Danish company ISU. The stand was 2 x 3m. The brief was to come up with an illustration that was simple, stylish and that conveyed the message "goal orientated". The exhibition was placed in the business district and aimed at residential homes for the elderly. There are some translation difficulties with me trying to explain this here, but in a nutshell the goals were:

Goal oriented treatment of the citizen

Goal oriented exploitation of resources

Goal oriented management of economy

To put it even simpler, staff at residential homes should use goals to increase the welfare and happiness of the elderly.

After toying with several ideas we agreed to go with the cheering crowd illustration you see here. The arrows point towards an actual goal that was placed in front of the stand for impact. Using brand colours, everyone was happy with the end result.

Candour staffing emailer

This promotional emailer is Candour Marketing's first of many newsletters, which is to be sent out regularly to all on their mailing list. Being the first of many, this particular job took a fair amount of setting up. This was also my first promotional emailer. The design had to be created within the constraints of the medium in mind. This layout was then passed over to the HTML specialist who created the template. So in future, the various other mailers will be incredibly quick and easy to create. It will be simply a matter of changing the content to suit the news.

Rewkachu Green development

A rather good by-product of the inspiration I brought home from the Telluride Photography Festival is that I have decided to take an active conservation role with my spare time.

In the last couple of weeks I have decided to offer my experience and skill-set to conservation organisations for next to nothing or free. I just want to cover my costs. The venture is called Rewkachu Green. I have been busy designing the website and blog, I have also started contacting non-profit organisations telling them of my existence.

When the website is up and running (another few weeks) I will step up another gear and promote the service to those that need to know. As soon as it is online I will be redesigning my my main website also, uploading newer work that's of a higher standard, and decluttering it for ease of use.

Here's the Rewkachu Green logo, I love it.