Andrex - Mothers Day

Andrex, another tissue giant! I had to work alongside a creative director to create some graphics for their Mother's Day campaign.

The idea was to have an exponential experience placed in shopping malls before Mother's Day. The stand would classily advertise the brand. There would be a photo wall, with a Mother's Day relevant image, and people (mainly children) would have their photo taken in front of the wall. The photograph would then be instantly printed onto a Mother's Day card. A very simple idea, but a good one for subtle branding.

My role was to create the artwork files for the card graphics, and the large image on the photo wall.