21 February 2010

HomeSense - concept boards


Concept boards are always stressful and exciting. You are always given no time to create a wonderful concept for a campaign, regardless of the client. It always means long hours and alot of pressure. I'm thankful that its part of a team, rather than a solo endeavor!


My role was to make the creative directors vision become a graphic reality. Working closely with an experience mind like that is always a truely sobering experience. I learn a hell of alot from him. To turn around a job so quickly is an art I'm getting more and more accustomed to.

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