DSLR film #2 - "DSLR film is dead"?

Writer Darren Laken and I meet once a week to discuss the story of the movie. We are writing for the horror/fantasy genre. I will be directing and producing the film, and I'm extremely excited to be getting full creative control. We have had around ten meetings thus far and we have the story pretty much outlined. The job now is to write the "treatment".

The learning curve to making a movie is huge if you've never done it before.  The learning curve is as huge as you want it to be really. I've joined various independent communities and I continue to read up on tips.

One of the most difficult decisions for me so far has been which format the movie should be shot in.  When the idea was sparked it was pretty clear I wanted to shoot  at 1080p in DSLR. Having been to a DSLR film festival in Colorado I was so impressed with the quality that the format offered.  It is also affordable, kind of perfect for a first time director on a tight budget.  This decision was made a couple of months ago, but since then I have read various articles on the internet about how DSLR film is dead.  For a few days I floundered around the internet trying to find answers, I was panicking I'll admit.

I am not an authority on the subject, but as far as I can make out "DSLR film is dead" is an exaggeration from the point of view of marketeers and snobs.  When DSLR film exploded onto the scene about two years ago as a viable and quality format, it was due to the large sensors (full frame) DSLR cameras came with. With the ability to use the affordable stills lenses and their larger range of f-stops, the format became a huge hit. The only downside was the audio input.  To capture professional sounding audio, a film maker would have to purchase an external field mixer and/or external recorder of some sort.

The term "DSLR film is dead" started appearing when companies such as Sony and Panasonic released their next generation video cameras, with equally large sensors.  These cameras seem to be mid-priced, about the same as a top end DSLR camera.  As far as I can see, DSLR is not dead at all. Sure, it no longer dominates the independent movie market, but for a photographer who already has a collection of lenses it makes sense to stick with it.  The quality of DSLR is extremely high and versatile.  For my personal project, I have chosen to continue with DSLR unperturbed... and the sound quality issue?  Well, I always was going to buy a field mixer/external sound recorder anyway. 

Andrex Washlets 8 page gatefold leaflet designs

On the 27th of November I posted about the deadline of this particular job - I had a day to complete it.  I cracked on and got it done, I was working from home so the tight deadline was stress free.  There seems to be more stress on tight deadlines when I'm asked to go into the studio and work amongst the project managers and account handlers. They do a difficult job well, but it easy to slow down an art-worker with interruptions.  From my home studio, there are no interruptions and I can work straight through (listening to my own preference of music!)

Although I completed the work in time for the deadline, there were production complications and the deadline was put back by a few weeks. This allowed Andrex the luxury of having time to get me to tweak the leaflet here and there. Various text changes and visual amends.

Deadlines are funny things.  Sometimes a tight deadline will create some great artwork - some creatives thrive under pressure.  Sometimes a distant deadline will lead to an idea being over scrutinized and will eventually become weak. At other times, a longer deadline will allow minor tweaks to make the design look just right. The latter is how this particular scenario panned out.

Various design versions have followed the leaflet created on the 27th.  We are now awaiting confirmation on which idea Andrex prefer, the artwork creation will follow their decision.

Andrex Washlets PowerPoint visuals

When I'm asked to create something in PowerPoint, I always feel like I'm cheating myself and the client. Don't get me wrong, PowerPoint is good bit of software for putting together fast presentations to be shown in the average office.  As a creative however, it has many limitations. Making a PowerPoint slide show look different to others created in the same software is not an easy task.  I find the controls clunky, and I'm always disappointed with the end result. Visual effects and text control is limited. For the record, when a client asks me to create a slide show without specifying the software - I will use Keynote, or After Effects. These will lead to a much more dynamic looking result.

I digress, I was asked to create a PowerPoint slide show by the marketing agency. The show was going to be a simple tool by which we show the powers at be at Andrex where we are with our designs and artwork. I guess all of that waffle in the last paragraph is irrelevant in this situation. PowerPoint allowed me to quickly drop in visuals allowing this mini job to be completed without detracting from time spent on the overall artwork of the final job.

Sometimes PowerPoint is perfect for a job, what can I say. I just like to do the best job I can.... and I like to moan!

Andrex Washlets 8 page gatefold leaflet visual

I really don't mind tight deadlines, they make things exciting. You really have to plan how you're going to get things done in time, and focus. This was an eight page leaflet, approximately A5 in size which was designed as a gatefold mechanism. The leaflet is to be part of the shopping centre activity, being handed out to passers-by. The leaflet itself introduces the product and an additional Facebook page where people can win health and beauty prizes.

I had only a day to turn this around, which was definitely pushing it - but I pulled all the stops out and spent my Sunday just cracking on with it. I used Photoshop and Illustrator. I'm pleased with the results, as was the client. For now, this is just a visual, the artwork will be created in the near future.

ISU Plus - branded templates

Earlier in the year I was asked to amend my previous designs for some of the templates I created for them. The templates were used by the company when creating PowerPoint slideshows, or documents in Word or InDesign. All I was asked to do was to simply swap their old log with the new one, due to their company colours remaining the same.

After the recent large canvas print and roll-up designs, they asked me to re-amend their templates to fit the new theme - which was the wall of text graphic I created. This wall of text is a list of 60 - 70 words I felt described the ethics of the commendable ISU Plus.

So now they have matching templates, and banners and roll-ups.

Andrex Washlets 2012 campaign logo

The 2012 campaign concepts and designs are in full swing at the moment, and we're all under tight deadlines. Fortunately I work well to tight deadlines, it's something I'm used to and working the long hours has never bothered me.

With the set designed and visualized in 3D, another vital part of the campaign was to develop logo ideas. The right logo for the campaign is vital in representing the product. There was a lot of to-ing and fro-ing between the two agencies involved, and of course the mother ship - Andrex.

My role was to use Photoshop, Illustrator and InDesign to visual ideas from the agency’s Creative Director and develop them. We must have gone through thirty or so stages until we came to a conclusion, the one posted below.

Andrex Washlets 2012 set visuals

With the year coming to a close it is time to start working on concepts and plans for next year’s Andrex campaigns. As with many of the larger companies, Andrex has many products and variants available on the shelf. One of their latest products is Andrex Washlets, a moistened flushable toilet wipe.

I had done some campaign designs for this product earlier in the year, so already had the artwork elements to work from. Working as part of a team, I worked alongside a Creative Director and a 3D visual artist to create the artwork for a presentation to show Andrex.

The branding was already firmly in place, as was the product design itself. Our job was to visualize and create printed and mounted designs for next year’s promotional campaign. I worked in Photoshop, Illustrator and InDesign.

The set will appear in shopping centres across the UK next year.

ISU Plus - 200 x 120cm Banner

Last year I created a large 2 x 1.2m canvas print to hang in the ISU Plus office. This would be the first thing viewed by anyone visiting them, so it had to be clean, striking and stylish. After creating the recent 2 x 0.85m roll-ups for their expo stand, they wanted me to design a more generic, much larger canvas print to hang in the office in place of their old one.

The brief was explicit in saying the new design had to remain stylish and clean, yet fit in and reflect the much bolder roll-ups. The reasoning was that this much larger canvas print would hang in the foyer of the office, but occasionally be taken down and transported to the expos to hang behind the newer roll-ups.

For this we decided that the original ISU Plus blue should be used, and I then added the wall of text graphics to tie them all in together.

Finally, the client asked me to print the canvas myself and ship it to Denmark. They have been extremely happy with my prints in the past, and have had a few setbacks and flat prints when using a Danish printer. This of course was at an additional cost, but they thought it was worth it for the vibrant prints my contact is capable of. Interestingly, my contact has recently upgraded their canvas printing machinery, so their prints are now even brighter than they were before!

DSLR film #1 - Asked to direct

Back at the end of October I was asked to direct an independent horror movie. I jumped at the chance and ever since my mind has been very busy with thoughts & inspiration. The writer of the story and I have been meeting every Thursday to discuss ideas about the plot and characters.

I'm super excited about the possibilities of having free reign over my creative juices. I've been scouting locations and taking photographs. I've already created a timeline that I'd wish to stick to. I will keep you posted with the progress.

The most important information I can give you right now would be the deadline and format. The deadline is set to be October 2013, with the view of getting it submitted and shown at the Telluride Horror Festival. That is the goal.

In regard to the format, I've chosen HDSLR film. I've been so impressed with the quality of movies shot in this format, with this kind of kit that really I have to choose this path. DSLR film is extremely hot right now; the new format gives an incredible amount of freedom to someone with a photographic background. The possibilities seem larger than that of standard film. In short, this is due to the low light capabilities of a DSLR sensor, and the ability to use DSLR lenses with their much smaller f-stops. I know that I will be spending a fair amount of new kit, which is also exciting... I mean... who doesn't fantasize about being a Director?

ISU Plus - 200 x 85cm Roll-ups

My long term Danish client ISU recently rebranded themselves as ISU Plus. They are a company that specializes in helping the less fortunate have higher qualities of life; children, handicapped, elderly, unemployed etc.

They often appear exhibitions and promotional expos around Denmark. Due to their rebranding they needed a new set of promotional roll-up banners to shout the arrival of their company. The previous set of banners I design a couple of years ago were subtle and sleek. This time they asked for something brighter and more striking, to keep things fresh and exciting.

They needed four of these 200 x 85cm roll-up banners, each depicting one strategic word. I decided using a theme of "hands" to hold the symbolic imagery together. I also went heavy on text as a visual tool. I felt that the four words they had chosen were not representative enough of what a commendable and trustworthy company ISU Plus is. I put together a list of seventy words which describe the company’s ethics; they liked the idea a lot.

I'm looking forward to seeing these four large prints hanging in place. Loosely translated, the four words mean:

indsigt = insight
sammenhæng = cohesion
udvikling = development
med værdi for brugeren = value for the person

Advanced learning

I've just invested in a huge bundle of advanced tutorials for many of the software packages I use daily: Photoshop, Illustrator, InDesign, Premier, After Effects etc.

My reasoning being that software advances each year, and it's very easy to fall into the trap of sticking with what you know. It's so easy to get left behind in this industry. While I'm a long way from being left behind, I aim to make sure that it never happens. The way for me to guarantee this is for me to set aside a slot of time each week to do some tutorials. This will either allow me to brush up or uncover learned but forgotten skills, or best case scenario - learn something new.

I've had my most successful year to date, and I want to continue building what I have in 2012. This is one of many things I've put in place for Rewkachu.

Kinder Suprise presentation

Kinder Surprise is a chocolate that everyone is familiar with, and it used to be one of my favourites growing up. So I was delighted when this job appeared on my lap. It was a presentation which was related to the previous Ferrero Rocher one. Unlike the previous presentation, this particular one was printed and mounted on boards. This usually means that more Photoshop work and creativity is involved. This is always a bonus in my book. On top of this bonus was the free Kinder Eggs! What a great job to be a part of.

I worked in a small team to create the concept and designs. My role was to create the designs. I used Photoshop and Illustrator, please see a couple of the visuals below.

I'll find out in the coming weeks if our presentation was successful.

Ferrero Rocher presentation

As part of a team, I was asked to help with a pitch to Ferrero for future business. The pitch was in the form of a PowerPoint slideshow. My role was to create the background imagery for the slides.

The best part of this job was the free Ferrero Rocher! This would have made anyone happy, especially my girlfriend - who unfortunately; despite being a fan - didn't get any due to the chocolates never making it out of the studio alive!

We were pressed for time, so the imagery was created in a day. I've attached two backgrounds; they are without any text - which was included in the PowerPoint slideshow.

Pregnancy photographs: Kelly

A couple of weeks ago I was contacted by an old friend who I studied photography with at Spelthorne College. We hadn't been in contact for over a decade, this was recently rectified by the wonderful Facebook. During our decade of no contact she had married and had a child. She is now heavily pregnant (8 months I believe) and wishing to have some photographs taken. This is not my area at all, but I willingly said yes. Very excited to be seeing her again and catching up.

I was surprised that she had asked me but she said,

"I had some photographs taken of my last pregnancy, but this time I wanted some professional ones done. You were the first person I thought of."

I am extremely touched with her sentiment. We had done a lot of studio shoots together as youngsters and here we were again. I refused payment but we came to a mutual agreement, I would happily take the photographs and in return I could use her studio and lighting set up as and when I need it.

It was great to see her and try my hand at pregnancy photography. The best part of this whole thing is that like me, Kelly is a Creative - which means I'm allowed to be as artistic as I like. I definitely didn't want to churn out the standard style of pregnancy photos that we have all seen.

 

Director of an indepent film

It was only last week I was telling a friend how I yearned to work on another independent film. I've worked on four previously as a Director of Photography, Art Director and amateur actor. It was always a lot of fun. I've been dieing to direct my own film, but have always struggled with ideas for a story - as this is not my strength. My strength is visualization, not writing. As a strange quirk of fate, I was asked yesterday if I would be interested in directing a film based on an old school friends' story.

After an informal meeting down the local pub, I of course jumped at the chance. I can't begin to explain how excited I am about the opportunity. The genre is horror, and right now this is as much as I know. Although my friend has many written stories, he wants to create a new one from scratch. We have decided to meet up each week for the next couple of months to come up with something we're both happy with. I will keep you posted.

Epsom Derby multi-media video

I don't wish to sound like a broken record but I'm afraid I'm going to. This job was the same format as the previous two multi-media videos I was asked to create this month. Fortunately for the client, this was the third video - making it the fastest and cheapest for me to create.

For the last two videos I was handed some poor photographs taken by one of the account handlers which I needed to edit into better looking images. I have mentioned to the agency that booking me to take the photographs in future will benefit their cause. I'm glad to announce that they agreed!

The finished video is up on their website, but unfortunately I am prohibited from sharing a link here for copyright reasons.

Supermalt multi-media video

This was a very similar job to the previous multi-media video I create for the advertising agencys' website. The project was to show off the grassroots marketing strategies for Supermalt based around Notting Hill Carnival. It was almost identical in format to the previous job, this made it very easy for me to have a speedy turnaround - which of course always makes clients pleased.

It was created from pre-existing amateur photographs (not taken by Rewkachu), and I had to edit them to appear professional. The end result worked quite well. Again, I am unable to post a link here due to copyright reasons.

OK Magazine & the Royal Wedding

This job was to create a multi-media video for an advertising agencys' website. I had to use existing photographs of a guerrilla campaign for OK Magazine, which promoted their Royal Wedding edition. Their strategy was very effective, they erected large banners along the route taken by the Royal Carriage, and they gave out thousands of Ok Magazine flags with the Union Jack on it. They achieved an incredible amount of air time, at very little cost.

Unfortunately the photos that I had to work with were taken on a compact camera by an unprofessional. These photos had nothing to do with Rewkachu of course. My challenge was to make the best out of the photos I could, by creative cropping, colour correction and using clever editing. If you were to compare the original photos with the multi-media video I created - you would be surprised at the outcome.

I'm pleased with the results, as were the client. Unfortunately I can't post a clip here due to copyright reasons.

Candour Business Cards

With new employees joining Candour there comes the need for new business cards. Not much to say here, but a simple job to amend the artwork I'd previously created with new names. I created the original artwork in Photoshop and InDesign, it was only the InDesign documents that needed amending.

Telluride Photography Festival 2011

September usually means I take a month off, who am I to break such a fun tradition? This year I flew to Canada for five days, then onto Colorado for ten days and finally to Kansas for a further ten days. I won’t give you the details for the entire trip, I will narrow it down to the business relevant part only, Colorado.

I’ve just got home from the second annual Telluride Photography Festival. Both years I have volunteered and both years I’ve found it thoroughly rewarding. This year however, I got more involved. The first time around I spent most of my time staring in wonder at the autumn colours that the Colorado landscapes offer. I’d never seen anything like it, so last time I really didn’t do much else other than take it all in.

The festival is a great place for any photographer at any level to build contacts and learn new techniques. I made full use of that this year. There were many symposiums and seminars, of which I managed to attend most of – learning about the correct application and creation of HDR imagery, photographic techniques for styles such as landscape and adventure, how to fund a conservation project, how to maintain a successful photography business and how to make stock photography a viable income etc. It really was a wealth of knowledge, and it was handed down by the very best of each field. The line-up included successful conservation photographers such as Ian Shive, Garth Lenz, David Fitzsimmons and many more – some of which were fellows from The International League of Conservation Photographers. There were high end landscape photographers such as Adam Barker. Numerous photo editors from magazines as established and respected as National Geographic and many more industry experts getting involved in the festival.

The festival is quite small, it’s only the second year. As a self employed photographer/designer this is fine by me, the small size of the festival allowed everyone to mingle freely and build their contact lists. I couldn’t be any happier with the contacts I have made this year.

I also attended a three day workshop with Adam Barker. This proved to be one of the best decisions I’ve ever made. I learned an incredible amount from this self taught landscape wizard. He has a way of delivering his knowledge in a humble and friendly way. I believe that everyone on this workshop evolved into a greater photographer. I definitely feel that I have gone up another level. The 4:30am starts were all worth it, there aren’t many things in life that are more satisfying than being in a vista as beautiful as the San Juan mountains as the sun rises.

Luckily enough, on one of the days of the festival there was a mini DSLR film festival. I believe I must have sat and watched about 30 short films that day. The majority of them were very interesting, and all of them were shot creatively. There were three movies which made a lasting impression however:

Wild Life: A New Generation of Wild / Filmmaker: Ian Shive

WildWater / Filmmaker: Anson Fogel,

Whose Wilderness Is It? / Filmmaker: Gabby Garcia-Pardo, Taylor Estape

I thoroughly enjoyed meeting the directors/photographers of these films, I will remain in contact with them all and track their progress. There will be many exciting films in the future from each of these creatives. Ian and Gabby especially, are great human specimens, and I find them utterly inspiring. Thanks to these guys, in the near future I am going to start shooting DSLR films myself. This will translate into the films I currently shoot for my clients, and also as a personal interest.

Go to Telluride Photography Festival 2012, you won’t regret it.

New lens investment

For the last couple of weeks I've been researching photographic equipment. It is about time I upgrade some of my gear again.

I finally decided on the Nikon 14-24mm f2.8, the top of the range wide angle lens. I picked it up a couple of days ago and I've been playing with it. It is beautiful! Worth every penny.

First dip into Keynote

This was indeed my first dip into Keynote - the Apple Mac competitor to Microsofts' Powerpoint. I was asked to amend some slideshows for one of the companies that regularly hire me. The employee that had previously made the files had recently found another job, leaving them without anyone proficient in the software. Obviously I took up the challenge armed with my knowledge of Powerpoint. I actually found Keynote a breeze to work with. I'm not sure why I might have been expecting otherwise, Macintosh software is usually far more user friendly than PC.

With the job done and clients happy, I can now safely add Keynote to the list of software I'm comfortable with.

V Energy concepts 2012

I've recently been a part of taking concepts from stage one to artwork stage (see previous posts). This week I have been helping those in the office out by helping illustrate a powerpoint document with some custom photoshop designed diagrams. The aim is to prove to V Energy that we are indeed the team to keep working with for next year. The presentation is packed with projections and ideas for next year.

Fingers crossed!

Andrex Classic White - Let's Grow

Let's Grow is a commendable project run by Morrisons supermarket. Click the above link to find out more - I won't go into it here. The Andrex Classic White 9 roll pack includes a pack flash with the information about Let's Grow. I was asked to create artwork and visuals for a double sided A6 leaflet, using elements from the pack. The artwork was signed off by Andrex and Morrisons alike.

Startsæt Pitch

My Danish client asked me to design the visual concepts for a pitch called Startsæt. This word roughly translates to "starter pack". The pitch was against a competing company in Denmark to try and win government sponsorship for a project to help teenagers reach their potential. The starter pack would be presented in the form of a website, not unlike a social network. The website would include all the information a teenager needs when taking their first independent steps in life. From health to employment, social skills to accommodation.

I decided the best route to take would be to focus on what is popular on the web with the intended age group. Social networks and gaming. After researching, I loosely based my concepts on various existing sites feeling this would be the most attractive solution for the demographic.

I also pointed out that this age group is currently fixated on phone apps and this should be an avenue we need to address. I drew on my previous experience with phone app design to put the visual in effect.

Unfortunately, despite my work being completed on time, we failed to meet the pitch deadline. There was an unavoidable technical issue with one of the other departments back in Denmark. It's a shame, but these things happen.

V Energy e-mailer

I have posted a few times about the V Energy drink recently, so I won't go into details this time in case you have read the previous ones.

This job was a straight forward conversion of existing artwork and concepts I initially created, into an emailable promotional material with the dates and venues of the up-coming events.

Andrex Washlets water feature

This was a relatively small, straight forward two day job. I was asked to create the artwork and visuals, for a temporary water feature which would stand in the Andrex head office lobby. The artwork would be fitted around the feature to create the illusion of a single structure.

The artwork was created using a mixture of the Washlets package design, and a previous activity stand I worked on.

V Energy artwork

Recently you might have read the two posts I wrote documenting the concept phases for this job. I am very happy to announce that the V Energy guys liked our concepts and we were given the go ahead to start the final artwork stage.

If you haven't read the previous two posts, I will explain it breifly. V Energy drink is a soft beverage made from Guarana berries. The promotion has been created to make use of the building olympic fever amongst the population by building a touring beach volley ball activity.

I was asked to create all of the artwork and visuals. The artwork included: A tarpaulin sheet, fridge artwork, banners, leaflet, volleyball, uniform, ten-card etc.

Kleenex Balsam Winter concepts

Kleenex are wanting to start thinking about their Winter campaign for Kleenex Balsam tissues. They leave behind a micro-fine balm which soothes the nose and helps prevent soreness. The concept we are playing with is the evocative notion of motherly love. Those moments as children when we are sick and looked after.

I was asked to create graphics for the second stage concept, which you can see below. The idea was to regress back to the childhood era of the brands target audience.

With the concepts done, I just have to wait now to find out if we got the campaign.

Very.co.uk activity

Very.co.uk is an online store which has quite a large catalogue of products from: clothing, electronic, home & furniture, toys, sport & leisure etc. Part of a small team, my role was to illustrate second stage visuals and then finally artwork.

The activity was a great idea, which I can't take credit for I must admit. Very will be putting a team of specialists together to tour the country and help out the public with advice on shopping and style. They are going to be called the "V Team". Due to their name, we are decorating their vehicle with "A Team" style graphics, see below. I think it's really clever.



I've also had to create the main artwork which is a six page fold out leaflet. The best part of this job was retouching the photograph of Fearne Cotton, it didn't need much to be fair!

Priors Field School - Video documentation

This is the fifth year I have been asked to do this particular job. You will see posts about it for a few of the previous years.

Essentially, I am asked to be the cameraman at an end of year presentation put on for the parents of the pupils. Each year the production of the presentation gets bigger and more impressive. I have attached a couple of snaps of the production table, and camera which I was using.

In previous years, I have sang the praises of Priors Field School very highly. I will spare you this year, in case you have read my previous posts.

Visit Britain pitch

This is another one of those jobs which I doubt I can talk about in detail. All I will say is that it was a pitch, delivered as a slideshow and A4 prints. My role was to create all of the artwork. I also had to choose ten British attractions and landmarks to include images of. This was fun, but very difficult. Can you choose just ten British attractions?

Rule Britannia!

V Energy concepts 2

V Energy drink, the soft beverage made from Guarana berries. In a recent post I mentioned we were pitching to V Energy to show them that we are the team to market them. Well, the response was good and they are interested in relaunching the drink and they would like us to pitch some specific ideas.

The creative director on this particular job came up with the clever idea of creating a beach volley ball scene (while olympic fever is starting to take hold). There would also be a branded bar and branded rig. We looked into the costing of dying the sand green, but it was too high. Afterall, there would be alot of sand and it would need to be packed away each time - in theory due to the activity touring festivals and outdoor events.

Fingers crossed V Energy will like the idea and give us the go ahead.

Andrex Limited Collection video

Having done the artwork for the Limited Collection shopping center activity, I was asked to also create a video documentary of event at three locations around southern England. The project has taken approximately four weeks from planning to final edit.

My role was director, producer, cameraman, graphics creator and sound engineer. It sounds a lot of work. Believe me, it was. But film is one of the most fun (yet stressful) mediums to work in. I absolutely love it. I must say, I also had alot of fun remixing the soundtrack - this is a hobbie of mine and I've never thought I'd have to do it in a job one day.

I assembled a small team of colleagues to create the video, and the final product was a polished broadcast quality 3 minute film.

All in all, this was very rewarding. I will start to seek out more work like this.

ISU Plus branding

The Danish company that I often do work for has just changed it's name from ISU, to ISU Plus.

I was asked to ammend all of their existing branded materials with the new logo. This was easy enough because I created the original materials. I also redrew their new logo and output it as high resolution artwork for them.

V Energy concepts

I love concept work, you can really let your imagination run. For me especially, it's about the Photoshop work. Concept boards always come with extremely tight and pressured deadlines, but they are fun.

The pitch itself was a a slidesow, plus A3 prints. In this very early stage we are just trying to illustrate to them that we are interested in marketing their brand, and we are the best people to do so.

20:20 Direct Mailer

Working as part of a small team, my role was photo retouching existing artwork. A direct mailer is a form of marketing, it really is as it sounds. You mail your information, promotion, portfolio etc directly to a chosen party.

This mailer was for one of the agencies I do work for, so I guess I shouldn't name them or show a visual.