The 2012 campaign concepts and designs are in full swing at the moment, and we're all under tight deadlines. Fortunately I work well to tight deadlines, it's something I'm used to and working the long hours has never bothered me.
With the set designed and visualized in 3D, another vital part of the campaign was to develop logo ideas. The right logo for the campaign is vital in representing the product. There was a lot of to-ing and fro-ing between the two agencies involved, and of course the mother ship - Andrex.
My role was to use Photoshop, Illustrator and InDesign to visual ideas from the agency’s Creative Director and develop them. We must have gone through thirty or so stages until we came to a conclusion, the one posted below.
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It's worth noting that this is no longer the campaign logo. Andrex cleverly (and unusually) use multiple agencies on single campaigns. They ask the agencies to come up with various bits and pieces and then choose their favourite items from each.
At the time, this was their chosen logo. However, they later opted for a logo created by a dedicated branding agency, and opted for the experiential agency I was working for event design and artwork.
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