Mars use forsight

Due to global warming Mars have been concerned about their summer sales declining. Working with one of my clients on a brief to come up with concept boards - a 3 year campaign in which their chocolate products will be stocked in chillers rather than on the shelves. My client informed me this morning that they were very pleased with the campaign ideas. Fingers crossed.

Gillette Fusion vs the Maserati

Last year I helped one of my clients with some concept boards for Gillette’s new razor campaign (Gillette Fusion). They came back to us last month and we have just completed the artwork. The promotion campaign should be able to be seen in stores around the country from next month. “Gillette Fusion Stealth”, the promotion is for customers to win a Maserati. They originally wanted to have seven Maseratis up for grabs but their accounts team decided that one was expensive enough!!

Take a look at the original Concept Board.