Goal exhibition stand

I was approached to design an exhibition stand by the Danish company ISU. The stand was 2 x 3m. The brief was to come up with an illustration that was simple, stylish and that conveyed the message "goal orientated". The exhibition was placed in the business district and aimed at residential homes for the elderly. There are some translation difficulties with me trying to explain this here, but in a nutshell the goals were:

Goal oriented treatment of the citizen

Goal oriented exploitation of resources

Goal oriented management of economy

To put it even simpler, staff at residential homes should use goals to increase the welfare and happiness of the elderly.

After toying with several ideas we agreed to go with the cheering crowd illustration you see here. The arrows point towards an actual goal that was placed in front of the stand for impact. Using brand colours, everyone was happy with the end result.

Candour staffing emailer

This promotional emailer is Candour Marketing's first of many newsletters, which is to be sent out regularly to all on their mailing list. Being the first of many, this particular job took a fair amount of setting up. This was also my first promotional emailer. The design had to be created within the constraints of the medium in mind. This layout was then passed over to the HTML specialist who created the template. So in future, the various other mailers will be incredibly quick and easy to create. It will be simply a matter of changing the content to suit the news.

Rewkachu Green development

A rather good by-product of the inspiration I brought home from the Telluride Photography Festival is that I have decided to take an active conservation role with my spare time.

In the last couple of weeks I have decided to offer my experience and skill-set to conservation organisations for next to nothing or free. I just want to cover my costs. The venture is called Rewkachu Green. I have been busy designing the website and blog, I have also started contacting non-profit organisations telling them of my existence.

When the website is up and running (another few weeks) I will step up another gear and promote the service to those that need to know. As soon as it is online I will be redesigning my my main website also, uploading newer work that's of a higher standard, and decluttering it for ease of use.

Here's the Rewkachu Green logo, I love it.

Rewkachu takes a step forward

Still filled with fire in belly from the recent Telluride Photography Festival (see my last post). I've decided to create a more defined online presence for my company. I've created a Rewkachu photography & design facebook page, feel free to go ahead and "like" it. I've created a Rewkachu twitter page. I've also created a pro flickr account. Each of these are interlinked too, in true "web" fashion - so I update one, and they all update. My tech friend Mark has been on at me for ages about such advances, I'll listen to him next time perhaps!

I'm currently mulling over an idea for a sister company too, I'll probably mention this again soon in much more detail.