I was approached to design an exhibition stand by the Danish company ISU. The stand was 2 x 3m. The brief was to come up with an illustration that was simple, stylish and that conveyed the message "goal orientated". The exhibition was placed in the business district and aimed at residential homes for the elderly. There are some translation difficulties with me trying to explain this here, but in a nutshell the goals were:
Goal oriented treatment of the citizen
Goal oriented exploitation of resources
Goal oriented management of economy
To put it even simpler, staff at residential homes should use goals to increase the welfare and happiness of the elderly.
After toying with several ideas we agreed to go with the cheering crowd illustration you see here. The arrows point towards an actual goal that was placed in front of the stand for impact. Using brand colours, everyone was happy with the end result.
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