ISU approached me at the start of the year to ask me to come up with a new theme for what has become a fairly regular job. The creation of an 8 page brochure, promoting the work that ISU do in improving the welfare of the elderly, in care homes.
Previous themes have been oak leaves, blossom and red apples. This time around, due to the time of year, they asked me to make it in tune Spring. After various attempts and ideas, I researched flower types, and came up with Crocuses. ISU loved the idea, and we ran with it.
This time around, they wanted two versions that were almost identical looking, but with different text in each. I suggested that we make them different colours, as you can see. This worked gr
eat for them, and was also a much cheaper option for them than having me redesign a new layout.
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