10 March 2010

Andrex - Fresh concept boards

Each year Andrex output various campaigns. "Fresh" is a yearly creation, and arguably one of their biggest campaigns of the year.

I've been working alongside a creative director to make his vision reality. I must say, seeing him come up with the ideas is quite awe inspiring. It's been alot of work, many many hours. But the concept is quite exciting. Watching it evolve and its various elements is really interesting.

No comments: