Startsæt Pitch

My Danish client asked me to design the visual concepts for a pitch called Startsæt. This word roughly translates to "starter pack". The pitch was against a competing company in Denmark to try and win government sponsorship for a project to help teenagers reach their potential. The starter pack would be presented in the form of a website, not unlike a social network. The website would include all the information a teenager needs when taking their first independent steps in life. From health to employment, social skills to accommodation.

I decided the best route to take would be to focus on what is popular on the web with the intended age group. Social networks and gaming. After researching, I loosely based my concepts on various existing sites feeling this would be the most attractive solution for the demographic.

I also pointed out that this age group is currently fixated on phone apps and this should be an avenue we need to address. I drew on my previous experience with phone app design to put the visual in effect.

Unfortunately, despite my work being completed on time, we failed to meet the pitch deadline. There was an unavoidable technical issue with one of the other departments back in Denmark. It's a shame, but these things happen.