Another interesting job for the Danish company ISU. The brief was for me to design a sales brochure that would capture the interest of their clients, and make them memorable. We decided that the brochure needed to be imagery heavy, and not text led. All the text needed should be there ofcourse, but the imagery needed to be bold.
The brochure was to promote their work with projects for welfare of the elderly. They do a lot of work to improve the quality of life for the people in this sector of society. After a long trail of though I decided on the idea of trees, namely Oak trees to symbolize wisdom, age and health. ISU loved the idea and we ran with it.
The final print was an 8 page A4, I was also asked to convert it to a PDF document small enough for emailing those clients that couldn't make their talks/meetings.
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