Through word of mouth I was commissioned to travel to Denmark again to embark on another promotional project within the care sector. Hedensted is a company that run three elderly care homes in and around København (Copenhagen). They had arranged for ISU to go into each one, evaluate and then improve them. That's is as simple as I can put it, what they do is very in depth.
Anyway, part on the "improvement" was for them to change peoples perceived opinions of these places. The usual perception is that the carers don't actually care, or give any time lovingly. When really, it's quite the opposite, I saw that with my own eyes.
My job was to go into each home, and spend a couple of days getting to know the nurses and residents (to gain their trust) and take some telling photographs to help promote the environments. All in all it was rather successful and very enjoyable.
I must thank Claudia for being my interpreter, and a very good one at that.
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