V Energy concepts 2

V Energy drink, the soft beverage made from Guarana berries. In a recent post I mentioned we were pitching to V Energy to show them that we are the team to market them. Well, the response was good and they are interested in relaunching the drink and they would like us to pitch some specific ideas.

The creative director on this particular job came up with the clever idea of creating a beach volley ball scene (while olympic fever is starting to take hold). There would also be a branded bar and branded rig. We looked into the costing of dying the sand green, but it was too high. Afterall, there would be alot of sand and it would need to be packed away each time - in theory due to the activity touring festivals and outdoor events.

Fingers crossed V Energy will like the idea and give us the go ahead.