Priors Field School

This was a very interesting job indeed. I was hired by Kinetic Event Technical Production as a camera man, a friends company that I've done quite alot of work for. Using my photography background knowledge and my newly acquired skills from working on the independent movie (which I mentioned in a previous post) my job was to document an event at the school.

Priors Field is a public school for girls aged 11-18. The event was the end of year leaving show. It was a 2 day show in which the students would entertain their parents with facts and showcasing what they had achieved over the last school year. This included a band, a choir, a fashion show and of course an award ceremony. I have to say, as well as being a fascinating job for me to get, the school itself is pretty incredible.

Debenhams Autumn Campaign

It's that time of year when retail stores start thinking about their Autumn sales. This month I've been working on the Debenhams Autumn Campaign. Debenhams never do things by halves! With the campaign comes the overall Autumn concept, in-store POS items including many posters, a few different leaflets and a catalogue. Once they are done, they all need to be re-jigged for the Irish stores.

It has to be said that of course I didn't do these alone, I was simply a cog within a large team of designers, artworkers & copy writers.

Work begins on Independant Film

Back in January I was asked to art direct an independent film, a very exciting project for me. Since then I have been storyboarding with the director, working on designs for the cover and branding of the film and evolving an overall stylised look among other things. This month we had a spanner thrown in the works due to one of the big Hollywood studios beating us too it with a movie of the same name as ours. It’s not the end of the world but it has meant that the director has had to rethink the script a little, and in turn means it’s back to the drawing board for me in regards the branding art.

Mars use forsight

Due to global warming Mars have been concerned about their summer sales declining. Working with one of my clients on a brief to come up with concept boards - a 3 year campaign in which their chocolate products will be stocked in chillers rather than on the shelves. My client informed me this morning that they were very pleased with the campaign ideas. Fingers crossed.

Gillette Fusion vs the Maserati

Last year I helped one of my clients with some concept boards for Gillette’s new razor campaign (Gillette Fusion). They came back to us last month and we have just completed the artwork. The promotion campaign should be able to be seen in stores around the country from next month. “Gillette Fusion Stealth”, the promotion is for customers to win a Maserati. They originally wanted to have seven Maseratis up for grabs but their accounts team decided that one was expensive enough!!

Take a look at the original Concept Board.