ISU 2 x 1.2m print

ISU have brought alot of work my way for their various projects over the last year and half. It seems that each time I complete a job for them, it creates a new job. It's very symbiotic it seems. They are always very pleased with what I create for them, and in return I'm very pleased to be given such cool opportunities.

Anyway, what I was trying to get at was that they liked the large prints I created for Virksomhed Vollsmose a few months back, that now they want one to promote themselves.

The brief was that it had to be subtle and artistic rather than shouting "WE ARE ISU". Designers like "subtle". The old adage of "Less is more" comes into play here, 95% of the time that's true.

I decided that the print should relate to and reflect the same design theme I used early in the year for their slideshow.

Printed at 2m x 1.2m it looks very impressive and sleek hung on one of their walls.

Hedensted Kommune (Part 3)

The third and final part to the promotional work was for me to create five promotional posters matched by theme (three of which you can see here). They had to portray the truth about the staff at the organisation. The fact that they love their job, they love their patients, and everyone gets along great. It's almost like the Cosby Show or something! Quite different to the shocking news we had here in the UK a few years back about our old peoples home, quite different.

The posters were A2 and were to be posted up all over Denmark.

Hedensted Kommune (Part 2)

I spent around a week visiting the various care homes taking photographs. Now with that part of the job done I was asked to create some promotional materials for the organisation. As mentioned before, the idea was for me to paint a new picture for peoples perceptions of care homes. Change the negative into positive.

The breif was for me to create a slide show for them to show at various events they hold, which you can download here if you wish to see. (Hedensted Slideshow)

Hedensted Kommune (Part 1)

Through word of mouth I was commissioned to travel to Denmark again to embark on another promotional project within the care sector. Hedensted is a company that run three elderly care homes in and around København (Copenhagen). They had arranged for ISU to go into each one, evaluate and then improve them. That's is as simple as I can put it, what they do is very in depth.

Anyway, part on the "improvement" was for them to change peoples perceived opinions of these places. The usual perception is that the carers don't actually care, or give any time lovingly. When really, it's quite the opposite, I saw that with my own eyes.

My job was to go into each home, and spend a couple of days getting to know the nurses and residents (to gain their trust) and take some telling photographs to help promote the environments. All in all it was rather successful and very enjoyable.

I must thank Claudia for being my interpreter, and a very good one at that.

HiSoul Society event

A nice quick and fun job for me, I was given complete freedom to create this design for an event night in a club. The brief was simple, it had to be "cool, street and funky". The imagery I used was a combination of record decks, speakers, vinyl and also created a graffitiesque backing for the events name.

After converting it to various sizes, it was finally printed as an A3 poster for in-house promotion, an A5 flyer for handing out at other venues, and as an A6 card. The A6 card I re-jigged so the text was legible.

Incidentally, "re-jigged" isn't a tecnical term, but a comical term I picked up when working with some of the industry elders a few years back.

A2 Elderly Posters

Over the last couple of months I have been taking quite a lot of photographs of the elderly, and designing various promotional material for the Danish company ISU. I was recently given a brief to design two A2 posters with the theme of "The Elderly".

I was told to be as "out there" as I wanted with this brief, the idea was for the posters to grab attention. Not to be shocking, but to be intriguing in an artistic way. It was quite a challenge as I was just given a day to do these.

Prior's Field School speech day

Prior's Field is a boarding school for girls aged 11 - 18. At the end of each year they have a "speech day" where the top student get award prizes and get to perform their drama pieces, perform in their bands, and give talks. The whole day is geared to give a good show for the 1000 strong audience of parents.

I was asked by Kinetic Event Technical Production to be part of a small team of two to run the event, my job was to film the event and project it live onto six very large plasma screens places around the hall. In addition I was using two high end broadcast quality cameras (canon & sony) and had to cut between the two to give an interesting show, rather than one static shot throughout. This involved alot of sweat and running. But it was worth it and most enjoyable. The other team member was incharge of the sound.

I will say this, the girls really seem to achieve at this school. The atmosphere between the girls and the teachers is great, and the building is incredible. If I ever have a child and she is female, then I will strongly consider paying for her education here.