Andrex Skin Kind bag

I won't say much at this point, because the main bulk of this job is approaching fast. Suffice to say that it's one of Andrex's new ranges of toilet tissue. For the moment, I was just asked to create a goodie bag from the pack artwork.

The goodie bag would be packed with goodies (suprise suprise) and handed out at various marketing events as way of beginning promotion.

This packing to this range is green, green and green. Most people that know me, know that I love green!

Nissan Freshtracks 2

This Nissan promotion has been expanded and now includes resorts in two new countries; Germany and Spain. The existing artwork that was created was adapted, translated and created to work in these two new locations.

Working with text in different languages is something I've got used to. All of that work I've done for my Danish client. When you design materials in different languages you realize that word flow, letter spacing and line breaks can differ greatly. This is something I enjoy, it keeps me on my toes!

Nissan Freshtracks

This was quite an unusual brief. We had to create promotional materials for three separate locations: Verbier, Livigno & Avoriaz. Each of these are ski resorts. Nissan’s promotion was for a select few enthusiasts at each location to win the chance to be the first onto the snow, a whole hour before the general public. This wasn’t the unusual part.

The folk at Nissan told us to “dumb down” our designs, we had to create a promotion that didn’t look thought out. I know, this sounds strange. We still had to create clear and concise materials however. Nissans’ reason was simple, and I agree – the average snowboarder is a free spirited human who doesn’t like “the man”. Hence why the designs had to look less funded and branded.

The materials included: 3x A1 posters, A5 leaflet, 2x large hanging banners, and two tv screen presentations.

I won’t show them here because someone skimming over this post might think they are the best designs I could come up with. They do however do the job.

Sandwich bar in India

I can’t say much about this one at all at the moment. It’s not because I’m sworn to secrecy either. It’s simply because a name doesn’t exist for this job yet! The client is opening a chain of trendy, up market, European sandwich bars in the business districts of India. All things European are somewhat of a craze out there at the moment apparently. For the last few days I have been working in a very small team to come up with a brand name, font, colour pallete etc. If I knew more at this point I’d tell you, we currently have around 50 ideas for brand names! Watch this space, or atleast watch the spaces in India.

Andrex PuppyWorld

Back in November I mentioned some Andrex concepts, I also stated I didn't want to talk about it and give myself bad luck. Well, it turns out Andrex loved the concepts and we've been full steam ahead.

I've been part of a fairly large team, having the role of artworker & punsmith (I'll get to that later). Andrex PuppyWorld is a parallel dimension where puppies walk upright and live and act like humans. This is shown in the tv commercial where our star puppy (which is animated) had his own house. My job was to artwork this house into reality.

Let me put that another way. We built a replica of the animated house, standing over 2m high and over 15m wide. Yes, it's actually almost house sized! The point of it is for the general public to enter it an experiencial couple of minutes, thus increasing the impact of the campaign strategy.

I had to artwork the floor, the outer walls, the inner walls, the archway. You name it, the lot. Twas a massive job, and I loved it.

I mentioned earlier that I was also a punsmith. In one of the rooms in the house, there is a full bookshelf. I was given the additional task of coming up with some doggy puns for book titles. Which of course I relished because I love punnery. Paw & Peace, Bone with the Wind, A Pugs Life etc. I came up with 45 of these beauties. Unfortunately I wasn't allowed my favourite...

The Lion, The Bitch & The Wardrobe.

Nissan Freeride World Tour

This was a set of four, double sided postcards & a single data capture card. Nissan work closely sponsoring several Ski & Snowboarding events around the world. I'm lucky enough to get to work on these. Most of these Nissan jobs have to be done more than once over with various translations. Great news for me of course!

The postcard set promoted the Freeride World Tour and competition for this year. Each of the postcards had a different Ski or Snowboarding champion on the front. You've got to love Winter Sport photography! Unfortunately I had nothing to do with the photography on these. I might try my hand at Winter Sport photography at some point, it looks a lot of fun.

On the back of the postcards can be found the details for the competition.

Leaving cards

This was a small but fun job. I had to create two humorous leaving cards for a couple of employees at Kleenex. The employees in question were the long standing senior account handler, someone equally important from their production team (who were now moving to Coke-Cola). They took a day each to create, and were graciously received with sniggers and chortles. I won't post them here because they have some personal information on pertaining to the two folk in question.

Needless to say, it's a nice change to do a non serious job once in a while.