16 January 2012

Andrex Washlets animation

This was one of the most enjoyable jobs I've ever had.  I was asked to create a looping one minute animation which would appear on two large plasma screens. The screens were built into the walls of the Andrex Washlets set I had previously created the artwork for.  The job took around three days to complete.

The reason I enjoyed this so much was because it was my first Adobe After Effects job. Usually the agencies I work for out source this kind of brief to expensive London based specialists. When the brief appeared - and before it could be out sourced - I jumped on the opportunity and announced that I now have sufficient knowledge of creating animations.  This was somewhat of a surprise to one of my long time clients. They have pigeon-holed me as simply an art-worker in the past. This is slowly changing as they are starting to recognise my versatility. I've been working for this particular client for over a decade, so there is a lot of trust and honesty between us.  They have come to understand that if I say I can do something, I can.  Equally, if I am unable to do something, I'll clearly say so but perhaps give them a phone number of who can.

My knowledge of Adobe After Effects is actually very new.  It's something I've always wanted to understand but didn't have the time. I have just embarked on a large side project - an independent movie - in which I could either out source the After Effects expensively, or do it myself.  So with this new incentive I have been taking various courses in the software.  I feel I'm at an intermediate level, but I'll continue to hone these skills with more courses. 

Known as someone who always strives to create polished and professional work, I am a win win solution for future animation work for my clients.  Besides, I'm much less expensive than the London based specialists.

Here is a low resolution of the HD video.

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