Almost everyday for the last month I have been working diligently on the experiential campaign for Andrex Washlets 2012. Today was the final day for set artwork in a frenzied final push between account handlers, project managers and printers. I made the final tweaks to the artwork and supplied the various items to the respective print companies.
All of the artwork was for a large set which would tour the country appearing in the largest shopping centres. The object would be to spread the word of the new Andrex Washlets product. The set would stand in a 10 x 12m floor space, and would be 2m tall. It included artwork for floor graphics, desk wraps, wall panels, interactive i-pad software and uniforms for the brand ambassadors on set.
Using Photoshop, Illustrator, InDesign and a lot of mathematics, my role was complete and it was then in the hands of the print companies. Of course I would remain on call in case any problems arose.
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