In 2011 I worked on the V Energy drink experiential campaign. The idea was "V-Ball", you can read about this is a previous post. The campaign was a success with the general public and all involved behind the scenes. V Energy wanted more of the same for this years campaign.
The concept was simple, don't fix something that isn't broken. We would keep the event the same (appearing at various festivals throughout the Summer): a portable beach volleyball court where brand ambassadors could play matches with and against the general public, a large set including huge branded banners and flags, a bar serving free samples of the energy drink accompanied by a DJ. A perfect social experiential event.
The only difference for this year would be updated and refreshed graphic elements. I created the concept board to the agencys' art directors' specifications and we now await the feedback from V Energy.
No comments:
Post a Comment